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Privacy Policy

Effective Date: 6 November 2025

Pearsana Ltd, registered in Belfast, Northern Ireland (“Pearsana”, “we”, “our”, “us”), respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, www.pearsana.com, and related services.

By accessing or using our website, you consent to the practices described in this Privacy Policy.

1. Data Controller

The data controller responsible for your personal information is:

Pearsana Ltd
Belfast, Northern Ireland
Email: hello@pearsana.com

2. Personal Data We Collect

We collect the following personal data from you:

  • Email Address
  • First Name
  • Last Name
  • “How did you hear about us?”
  • Institution Name
  • Your Role
  • School Name
  • Phone Number

We collect this information when you:

  • Fill out website forms
  • Complete surveys
  • Subscribe to marketing communications

3. How We Use Your Data

We use your personal data for the following purposes:

  • To provide and improve our services
  • To communicate with you regarding your account or inquiries
  • To send marketing communications via Mailchimp (if you have consented)
  • To analyze website usage through Google Analytics for improving user experience
  • To comply with legal obligations

4. Legal Basis for Processing (GDPR)

Under the GDPR, our lawful basis for processing your data includes:

  • Consent: For marketing communications and surveys
  • Contractual necessity: To provide services you request
  • Legitimate interests: For website analytics and improving services, where such interests are not overridden by your rights

5. Sharing Your Data

We may share your personal data with:

  • Mailchimp – for sending marketing emails
  • Third-party service providers – who perform services on our behalf, such as analytics or technical support

We do not sell or rent your personal data to third parties.

6. Data Transfers

Your personal data may be stored and processed in servers located in the United States. Where data is transferred internationally, we ensure appropriate safeguards are in place to protect your information in accordance with GDPR and applicable UAE data protection laws (Federal Decree-Law No. 45 of 2021 on Personal Data Protection).

7. Data Retention

We retain your personal data until you request deletion. You can request deletion, correction, or access to your data at any time by contacting us at hello@pearsana.com.

8. Your Rights

You have the following rights under applicable data protection laws:

  • Access: Request a copy of the personal data we hold about you
  • Correction: Request that we correct any inaccuracies
  • Deletion: Request that we delete your personal data
  • Withdraw Consent: Withdraw consent for marketing communications at any time
  • Complaint: Lodge a complaint with a supervisory authority (e.g., ICO in the UK or relevant UAE authority)

To exercise your rights, contact us at hello@pearsana.com.

9. Children’s Privacy

Our services are intended for users over 18. If minors access the website, it is expected that a parent or guardian creates the account on their behalf. We do not knowingly collect data directly from children under 18 without parental consent.

10. Cookies and Analytics

We use Google Analytics to understand website usage and improve our services. Cookies and similar tracking technologies may be used to collect information such as IP addresses, browser type, and pages visited.

You may disable cookies through your browser settings; however, some features of the website may not function properly.

11. Marketing Communications

We may send marketing emails using Mailchimp. You may opt out at any time by clicking the “unsubscribe” link in marketing emails or contacting hello@pearsana.com.

12. Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction. While we strive to protect your data, no security system is impenetrable, and we cannot guarantee absolute security.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Effective Date.” We encourage you to review this Privacy Policy periodically.

14. Contact Us

For questions or concerns regarding this Privacy Policy or your personal data, please contact:

Pearsana Ltd
Email: hello@pearsana.com

This Privacy Policy is compliant with GDPR (UK/EU) and considers UAE PDPL requirements for Dubai users.